On traditional culture in packaging design teachin

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Talking about the traditional culture in the teaching of packaging design

China is a great country with excellent traditional culture and has created a great civilization for mankind. Today, with the reform and opening-up, while pursuing modernization, the tradition is weakening day by day, especially in the packaging industry. It seems that with a little "foreign" flavor, it is close to the modern, and with unification, it represents ignorance and backwardness. However, traditional culture has experienced thousands of years of accumulation, elimination and verification, and can become today's style. It can not be formed overnight. It reflects the spirit and culture of the whole nation

traditional culture in packaging design teaching, I think there are the following points:

selection of theme 14. Strain control rate range: 0.002% - 6% FS/s. Choosing themes with traditional culture, such as the packaging of traditional culture of wine and tea, is a very good theme. China's wine culture and tea culture have a long history. People use jars to hold wine, seal with straw paper, and affix seals to form the earliest packaging form of wine. Since Lu Yu boiled tea in the Han Dynasty, people began to study tea, and various tea packaging forms have emerged one after another. In addition, traditional local specialty packaging has a long history in China. The combination of packaging shape and decoration constitutes the earliest form of traditional packaging that has been discovered by mankind so far, and it is also a sign of the extremely long history of traditional local specialty packaging. Traditional local products are often praised as "cheap, good quality and distinctive" in the eyes of consumers and are welcomed. As a traditional form, the packaging of local products has attracted more and more attention in the field of packaging. It attracts consumers with its unique Chinese style and simple charm of returning to nature

selection of graphics. There are many traditional heritages that can be used to select the data of traditional graphics for graphic design. The most common ones are: totems, traditional lace patterns, traditional Chinese paintings, national costumes, folk patterns, folk auspicious patterns, historical and cultural heritage, places of interest, and so on. Traditional decoration is widely used in modern packaging. Whether it is used as shading, main pattern, edge decoration or corner decoration, it can bring a simple and fresh flavor, and has a strong sense of decoration whose performance is far lower than that of pure polyurea. Based on these materials, we can arrange and configure them to form the required packaging composition, and explore the traditional image of China in the graphic materials. For example, the packaging design of "Chinese Dragon Wine" and "Longwei wine" highlights the character "dragon", a specific totem image of the Chinese nation. As a special product of Jiangxi Province, tengwangge, a famous scenic spot in Jiangxi Province, can be used as the basic figure. It is a product with Jiangxi characteristics at a glance. Another example is the packaging of pure rice wine, which uses ancient posters as illustrations to show the brewing history of rice wine, making the whole packaging melt into a cultural atmosphere

font design. Font itself is an artistic image, with the characteristics of beauty and emotional expression. When designing, we should not only meet the distinguishability and readability of words, but also fully mobilize the artistic charm of the expression of the connotation of words, that is, the application of decorative words in the form of packaging art. Words come from pictures. Mr. Lu Xun mentioned in "Wen Tan outside the door" that "both words and pictures" Chinese characters can be said to be a model of symbolization of objects and semantic patterning. There is still no lack of thought-provoking ideas in the appropriate use of the historical achievement of word pictograms in the design. In terms of packaging pictures, pictographs, Chinese calligraphy, seals and letterpress fonts are used more, which not only shows the style of Oriental Art, but also emphasizes the artistic conception and internal thoughts and feelings of the picture. For example, ancient hieroglyphs are a highly generalized picture, giving people an ancient and simple aesthetic feeling. Chinese calligraphy has a peculiar charm, such as the ancient and graceful seal script, which is smooth and magnificent. The remnant stones of Mount Tai carved stone and Langyatai carved stone written by Li Si give people a decorative beauty like flowers. For example, folk ceramic series packaging, the main picture of the whole decoration is "earthenware" two calligraphy characters, plus a side of Zhu Yin, the whole packaging is very substantial. The vigorous font reminds people of the long history and exquisite workmanship of the product

packaging materials for traditional products. The packaging of traditional products is to use natural raw materials and recycled materials to package products. This kind of packaging comes from life and is made from the use of Vickers hardness tester in nature. Wood, bamboo, straw, soil, stems and leaves, as well as ceramics, paper, weaving and other materials developed on this basis. The packaging form of products has been selected and eliminated for countless times, and finally remains a form recognized as perfect by people. Therefore, it is full of folk characteristics and rich local flavor. For example, we are familiar with the delicious traditional food zongzi, which is sandwiched with fillings of various flavors and colors in the middle of snow-white glutinous rice, and then delicately packed with zongzi leaves or bamboo leaves in different binding methods to form a triangular or polygonal shape with the rising price of cathode raw materials, which is the creative crystallization of people's natural beauty of packaging in their long life. For example, the small grinded sesame oil from Hubei Province, which has won awards in the national excellent packaging and decoration evaluation, gives full play to the advantages of local Yichang painted pottery. Another example is Sichuan spicy and musty tofu, which is sealed with metal cans. (sealed, vacuum, anti-corrosion, anti overflow) the outer packaging is repackaged with traditional materials such as linen, paper and rope, giving people a sense of a long history

traditional national color. Influenced by Chinese literature and opera, the colors of dramatic facial makeup and folk woodblock New Year pictures are often absorbed on the packaging, especially the "national color" - red, which is loved by the broad masses of the people, to strengthen the visual requirements and express the auspicious, warm and festive traditional atmosphere. As the saying goes, "one side of the soil and water nourishes one side of the people". In our ancient civilization with a history of 6000 years, due to historical reasons, national factors and the influence of living conditions, people have formed a special love for the traditional colors of red and green. For example, Shaanxi villagers are pasted with bright red and green paper cuts and Kang Wai paintings everywhere on the window lattice and Kang Wai. On the table are kouzi wine packed in red diagonal boxes, which is particularly eye-catching and bright. No wonder Shaanxi villagers will say with passion, "I just like big red and big green". Another example is the green Danlan cosmetics series packaging. Large areas of green with red signs are full of vitality and youth. Therefore, the traditional color cannot be simply regarded as a vulgar and backward symbol, which embodies the national consciousness, cultural consciousness and local friendship in the 6000 year history of Chinese civilization

the traditional art form is expressed by modern technology, which is full of traditional charm and not confined to the old format. It pursues the new design without ignoring the embodiment of the traditional cultural style, making the traditional culture and art more charming and modern, carrying forward the traditional culture and showing a sense of national pride

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